Book salt fat sugar6/30/2023 ![]() Are you ready for the truth about what’s in your shopping basket? Show Less Product Details ![]() He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. Read more investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. In Mexico, the obesity rate has tripled in the past three decades. The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. This title exposes the practices of some of the recognisable (and profitable) companies and brands of the last half century. ![]() ![]() In China, for the first time, the people who weigh too much now outnumber those who weigh too little. Description for Salt, Sugar, Fat Paperback. ![]()
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